In the midst of economic despair, my Visa card company sends me a promotion to see a Formula I car race in Monaco (copied in full below). The cost, not including airfare, is $13,600 for two people — the required minimum.
Receiving the offer must portend a pending windfall. Either that or someone believes I work for A.I.G.
I don’t give a whit about car racing. A better promotion would be a cross-town bus ride to a day-long, free seminar — lunch included — on how to retire when your savings have dropped nearly 50 percent.
As a Mileage Plus® Visa Signature® card member, you’re invited to a weekend of world-class racing, unparalleled luxury and exclusive VIP experiences.
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| Formula 1 Grand Prix de Monaco 2009 May 22 – 25, 2009 |
Your exclusive VIP package includes:
- Four-day/three-night stay at the Boscolo Exedra Nice, the first luxury hotel in Nice, France to receive a five-star rankingSpecial access to a Formula 1 (F1) racing team’s private hospitality suite where you’ll enjoy five-star catering, prime views of the weekend’s racing action and hear racing insights from an F1 expert
True VIP experiences including driver meet and greets, autograph sessions, pit walks and team merchandise
Invitation-only access to the weekend’s most exclusive party at the famed Amber Lounge where you’ll mingle seaside with F1 drivers, celebrities and models
24/7 VIP roundtrip transportation between Nice and Monte Carlo, home of legendary dining, gambling and star-studded entertainment
Complimentary speed boat transfers along the picturesque Mediterranean coast to and from the big race on Sunday


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Mike, I’ll be in Nice for the Cannes Film Festival at the same time. Let me know if you change your mind on attending the race.
Danny, something tells me you can help me get there. In a moment of weakness, Cannes is something I might go into debt for. I know you can picture me rubbing shoulders with all the stars.